Shared identity is not shared data
The distinction that keeps one account across many products lawful rather than merely convenient.
Two questions get collapsed into one constantly, and the collapse is expensive in both directions. Single sign-on answers who are you. A profile answers what are your details. Conflate them and you either duplicate a person’s profile once per product, or you quietly leak a phone number into an application the user never gave it to. The fix is not technical so much as definitional.
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